Inspired by a well-renowned resto-bar concept in Marrakech, Morocco, Groove was conceptualized to become the city’s new night life attraction in the UAE.

Showcasing a perfect fusion between oriental and occidental flare, Groove offers a soul searching experience, with gastronomic French and Moroccan cuisine synced with live entertainment in a beautiful setup. The revolutionary menu offering will differentiate itself by taking traditional Moroccan food items such as the tagine, typically slowly cooked in traditional clay pots infused with fragrant spices, and adding a contemporary fine dining touch. Dinner time would feature flair service of oriental water and tea traditions. A specialty bar will boast cocktails specifically designed by expert mixologists and served by skilled bartenders.

Ribbon undertook the branding and conceptualisation of Groove. Furthermore, a detailed feasibility study was completed which covered industry research, competitor analysis, SWOT analysis, 5-year business plan and financial overview and forecasts, including investment requirements, returns analysis, staffing strategy etc has been developed for potential investors.

Scope of Services
  • Business Planning and Feasibility Studies
  • Concept Development
  • Menu Development and Supply Chain Management
  • Real Estate Selection and Analysis
  • Project Management and Execution
  • On-going Operational Management
  • Other Services