Life represents a full circle of hopes, dreams, fears, tears, laughter, death, and acceptance and so on. Nowhere is the full scope of human emotions more relevant than in a hospital. Breathe is a space where we are aware and connected to our customer and what they might be experiencing. It is a space to breathe, relax, reflect, and celebrate life and all it has to offer.

Ribbon undertook the branding, conceptualization and menu development of Breathe cafe. The brand was launched in 1H2016 in Aster Hospital, Mankhool with a rollout plan of opening in other new upcoming Aster Hospitals.