We conduct Market and Industry Research covering regional macro-economic statistics, global and local industry trends, and overall economic outlook, based on data published by credible research houses, news and industry related sources.
As part of our restaurant consulting services in Dubai, we oversee Competitive Analysis of benchmark concepts in the Middle East region including on-ground field study of various parameters, such as concept positioning, unit size, location dynamics, target audience, average spend, USP, menu range, etc.
Financial Projections include a detailed breakdown of all the assumptions and criteria taken into consideration to build out the projected financial model (profit and loss) for the concept. The Investment Summary captures the typical capital requirements, tentative cash injection schedule and overall payback and returns of the business.
As part of our restaurant business plan feasibility studies, we provide Concept Rationale and Recommendations based on the findings in our research and the financial modeling exercise, detailing the recommended development strategy for the concept including expansion opportunities along with a Project Timeline.
Based on a study of the market, our team will create a personality for the brand, based on how it should be positioned in the market. Here, we will define the overall ambience, tonality, mood, look and feel of the brand.
We offer up to 3 concepts for the client to select from. Once finalized, the detailed branding or restaurant concept development process begins, which includes the following:
These include all items created during the brand and corporate identity development phase.
As an extension of our restaurant branding service, we undertake website design and development projects from the wireframe until the site launch.
This includes the creation of a Space Layout Plan and 3D renders of the unit, as per the brand guidelines, along with material specifications to be used during the final Fit Out process.