Prax's

Bright, big city lights, towering sky scrapers, whooshing cards, enticing neon signs, the sizzling of a wok in a nearby night food market – these are the sights and sounds of the vibrant city of Shanghai that are brought alive at Prax’s.

Prax’s was conceptualized to fill a gap in the market for quality, Asian cuisine available at great value in convenient locations and easy-to-use packaging. At Prax’s the flavours are big and bold. Built around the concept of customization, the menu allows customers to put together the flavours that appeal to them the most and create their own unique combinations. No-fuss, fresh ingredients are tossed up in a wok, and bound together with a range of delicious sauces and condiments, all served fast, and tasty!

Ribbon is the Strategic Partner for Prax’s having spearheaded the project from inception. Following a detailed business plan and feasibility study, Ribbon led the execution of all aspects of bringing the brand to life commencing with Branding, Menu Development and Supply Chain setup. Two branches were successfully opened within a 12-month period and Ribbon is currently executing a multi-store roll out for Prax’s, offering complete General and Project Management services including build out management, human resources, accounting, marketing and ongoing operational management services.

Scope of Services
  • Business Planning and Feasibility Studies
  • Concept Development
  • Menu Development
  • Supply Chain Management
  • Real Estate Selection and Analysis
  • Project Management and Execution
  • On-going Operational Management
  • Business Development and Expansion Management
Branches:
  • Jumeira Beach Road, Opposite Mercato Mall, Dubai UAE,
  • I-Rise Tower in Tecom, Dubai, UAE