We conduct Market and Industry Research covering regional macro-economic statistics, global and local industry trends, and overall economic outlook, based on data published by credible research houses, news and industry related sources.
As part of our restaurant consulting services in Dubai, we oversee Competitive Analysis of benchmark concepts in the Middle East region including on-ground field study of various parameters, such as concept positioning, unit size, location dynamics, target audience, average spend, USP, menu range, etc.
Financial Projections include a detailed breakdown of all the assumptions and criteria taken into consideration to build out the projected financial model (profit and loss) for the concept. The Investment Summary captures the typical capital requirements, tentative cash injection schedule and overall payback and returns of the business.
As part of our restaurant business plan feasibility studies, we provide Concept Rationale and Recommendations based on the findings in our research and the financial modeling exercise, detailing the recommended development strategy for the concept including expansion opportunities along with a Project Timeline.
Based on a study of the market, our team will create a personality for the brand, based on how it should be positioned in the market. Here, we will define the overall ambience, tonality, mood, look and feel of the brand.
We offer up to 3 concepts for the client to select from. Once finalized, the detailed branding or restaurant concept development process begins, which includes the following:
These include all items created during the brand and corporate identity development phase.
We guide and direct the design of the website, in order to ensure the brand standards are adhered to, the site is user-friendly and the consumer visits repeatedly.
This includes the creation of a Space Layout Plan and 3D renders of the unit, as per the brand guidelines, along with material specifications to be used during the final Fit Out process.
Before starting on the restaurant menu design, our chefs work closely with the client(s) to understand their vision for the food they want to serve at their restaurant. Based on this, our chefs carefully curate the menu design and conduct product tasting sessions to ensure the final product is as per the client’s vision. We not only provide complete recipes and procedures to the kitchen team but also give a detailed ingredient list, yield calculations, food costing sheets and recommended selling prices. Most importantly, we ensure the kitchen staff is trained to create the same final product once the restaurant is open for business.
A perfect restaurant business plan involves the task of acquiring a suitable location. Our experience and understanding of the dynamics of locations across the UAE and Mumbai help ensure that we find the right location for the right brand. For each shortlisted site, we conduct a thorough survey and a technical and financial feasibility to ensure the brand will succeed. We have a well-established network in the real estate market, have worked with individual landlords, as well as small and renowned property developers including Emaar, Meraas, and Global Village. As such, we are well versed with commercial lease terms and are able to finalize the best structure for our client.
We coordinate and advise the client on all company formation related procedures including initial trade license application, trademark registration, and other legal requirements.
A streamlined supply chain system forms the backbone of any F&B operation. As a part of our restaurant supply chain management services, we ensure this is well set up from the onset. So, reliable, timely, and quality vendors are brought on board to service the brand for all their requirements, including food and beverage suppliers, packaging and disposable suppliers, cleaning and hygiene suppliers and other production partners. All products are sampled for quality and consistency prior to finalization. A credit facility is a setup with the vendors for improved cash flow management.
Setting up a restaurant requires thorough sourcing, detailed vetting, and on-going coordination with multiple vendors. Our team oversees this process by shortlisting and managing all vendors including Fit-Out Contractors, Fire Fighting and HVAC Contractors, Kitchen Equipment Suppliers, MEP, Fire Suppression, Grease Trap and Pest Control providers, Smallwares and Crockery suppliers, Uniforms suppliers, Point of Sale providers, IT Solutions providers and Printing and Collateral suppliers.
Our project managers supervise the entire Fit-out process to ensure contractors adhere to their committed timelines.
Human resource management is one of the major factors that define the success or failure of any restaurant business. Having a team of front of house and back of house staff that are not only friendly and welcoming but also knowledgeable and responsible is a key ingredient for any restaurant’s success. Ribbon assists in screening and hiring the right talent for each brand, training them and providing them with all the necessary tools that allow them to do justice to the business.